03 Jul Instagram Stories – The Top 5
Instagram stories have been around for nearly a year (which in digital years makes them positively ancient. If you’re not an early adopter, it’s time to start looking at how you can integrate Instagram stories into your business. So you’ve heard about Instagram stories, you might have even seen the little circle swirling around an Instagram profile pic, but what are they and how on earth can they help you grow your business? Instagram stories add another dimension to your feed that gives you followings more opportunity to engage. It’s a place for you to add a more personal, relaxed or a completely different aesthetic that otherwise does not fit with you feed. They last 24 hrs so they won’t fill up your follower’s feeds and you can continually provide fresh content.
We’ve scoured the web to the get the lowdown on Instagram stories from some of the top social blogs.
This is a great starting point to understand the why and the how. There is an impressive video giving you an overview of the benefits plus a step by step instructional guide on how to create your first story.
Now you know how to create them, what on earth are you meant to put in there? This article from later.com shares 10 innovative ways to get the most out of stories with fitting examples like this one from Bustle. Guest hosting Instagram pages is a hugely successful content strategy, check out how Bustle makes it work.
Need some more inspiration? Here is a whopping list of 18 examples from NASA providing bonus information, to Lofts using it for specific events. Make sure you check out @wheniwork for incorporating user content.
Of course, Instagram stories aren’t all fun and games, they are yet another tool for Facebook to generate revenue (but hey, why wouldn’t they?) and a great tool for business to increase reach through ads. This article from social media examiner shows us how to use Instagram ads. There is a quick rundown on what they are and step by step guide to implementing your first ad. Once you have the how, come back and check out the article below for the why.
If you are interested in maximising Instagram stories through ads, this is a must read. It’s a great summary of why Instagram could be a game changer for your business.